Summer of '86
Content Package for
Yahoo Movies
Coordinated content packages were a key part of my work as managing editor at Yahoo Movies, and "Summer of '86" is an excellent example. During our week-long event timed to the 30th anniversary of the summer of 1986, the Yahoo Movies staff started with the argument that it was secretly one of the greatest movie seasons of all time. We published several pieces a day paying tribute to classics from that summer including:
I also coordinated with the video team to create original videos for both the site and social channels, including a streaming guide to B-movies from 1986.
We deployed a full social campaign tied to the package, with regular Twitter, Instagram, and Facebook content, like a Facebook Live chat with myself and another staffer to take questions and comments from our followers.
Our social efforts paid off when Spike Lee himself saw the She's Gotta Have It essay and promoted the content on his Instagram channel:
